HANOI AUGUST BUSINESS BRIEFING SERIES - BRANDING FOR SUCCESS

Whether it is promoting a business, service or product, branding is the key to making these a success. Branding is the process of creating a strong and positive perception of a company in the consumers' minds by combining such elements as logo, design, mission statement and a consistent theme throughout all marketing communications.

In our Hanoi August Business Briefing Breakfast: 'Branding for Success', we will be talking to a panel of industry experts from digital agencies, branding companies, a sales strategist and marketing consulting services who will discuss the importance of creating a strong brand, insights into what makes a successful brand as well as some insider tips and tricks for Branding for Success.

Join our moderator Denis Brunetti - President & CEO of Ericsson Vietnam, Myanmar, Laos and Cambodia who will lead the panel discussion.

Panelists:

• Lauren Andrews - Purple Asia
• Samuel Walter - Artemis Digital
• Sarah Bartholomew - Crunchy Frog

Moderator:

Denis Brunetti - President & CEO of Ericsson Vietnam, Myanmar, Laos and Cambodia